Digital Marketing Agency | Tony Adams Digital

Recovering From a Panda Penalty

SeoQuotes — Sat, 28 Oct 2017 21:34:08 +0000

Recovering from a Google Panda penalty is challenging, but not impossible. If you are one of the numerous web site owners that have been tripped by the Google Panda algorithm, it’s time to get your rankings and traffic back.

Since the initial release in February 2011, the Google Panda algorithm update has affected hundreds of thousands of websites around the globe. Google’s ranking algorithm penalizes low-quality sites that don’t provide valuable content to visitors it brings to the site.

Recovering your traffic can be a tricky journey, but you have to prove to the Panda algorithm that your website has good content and provides a good user experience now.

Identifying a Google Panda update became more difficult in 2013. That’s because Google has stopped confirming or announcing new Panda updates.

Google has incorporated Panda into their index process, and all future releases are gradual.

This is Matt Cutts announcement at SMX West conference, in 2013.

Its important to note that Google’s Panda update is fundamentally different from Google Penguin.

While Google Penguin analyzes websites for off-page over optimization, Google Panda searches for issues in your content.

Google Panda targets websites with the following problems:

Duplicate content
Low quality and thin pages that provide no real value to users
Websites with a bad user experience
External links to bad websites
Sites with too many advertisements
Content farm sites
Poor grammar and spelling
Too many broken links

How to recover from a Google Panda penalty

Lets say your site has very short articles with lots of images. This is common as many mostly care about the domain, and not about the thin content their site dishes up to visitors.

The inevitable will happen. The Google Panda update will not find your site acceptable and is thrown way down in the search results with other ‘thin content’ sites.

Usually when your website owners gets penalized, they get into a denial about it being their fault, thinking this can’t happen to them because their content is great and they have done nothing wrong.

They forget that the length of their posts are on average about say 300 words, and in best cases it reached 400.

The same topic was covered too many times, making the website look like a content farm. One legal firm I helped had 63% duplicate content as several partners repurposed published articles again and again with just slight variations.

Remove low-quality content

It’s not just about what Google thinks of your content. You have to study and think about how users are engaging with your articles.

To get a clearer idea about my content, I head to Google Analytics and sorted all your pages by their page views. Click on Behavior – Site Content – All Pages.

For all pages, look at the average time on page, bounce rate and exit rate. These three metrics can tell if readers like your content or not. Google looks at this for this very reason.

Create a spreadsheet with the worst performing posts and then remove the pages that are getting very little traffic and had thin content. You can cover the same topic again, in a more detailed combined article that would have more impact on your overall engagement and bounce rate.

You can also analyzed the number of comments and social media shares the content has received if you need confirmation on content not being engaging.

Remove articles from my website that are not providing anything new to the user. That’s one of the core aspects of what Google Panda is all about.

Its important to review the remaining content to ensure other issues, such as broken links are fixed.

Fix issues reported In Your Google Webmaster Tools

Google Webmaster Tools should be your best friend. No matter what penalty you are dealing with, it’s critical to be on top of all the errors and warning messages issued to you via GWT.

Here you can identify broken links on your website, crawling or indexation errors, duplicate meta descriptions or titles and many other problems such as 404 errors.

Fix external links to pages removed

After fixing all the internal 404 errors and the other issues reports by Google Webmaster Tools, you still have to repair the external links pointing to removed pages.

To find all websites that were linking to the pages I removed, I used Monitor Backlinks. It would have been a pity not to contact the webmasters and ask them to change my links. This way I kept the link juice alive to my website, but this time linking to a page that was providing a lot more value.

Here’s how you can find third party websites linking to 404 and redirects page of your website.

Go to the ‘Backlinks’ page in Monitor Backlinks and click on ‘Filters. On the right side, Click on ‘Pages with errors/redirects’.

Find and remove duplicate content

I still had a few things left to do on the content side.

CopyScape helped me find duplicate articles of my pages. This wasn’t a big problem in my case, as I only had a few duplicate paragraphs here and there.

I spent some time removing the parts that were similar to other articles from the web.

Note that plagiarism is one of the main Google Panda triggers.

Look for spelling and grammar mistakes

Google’s algorithm has evolved a lot lately, and now understands your content much better. If your content is full of grammar mistakes, expect Google to penalize you.

Restructure the page and remove ads above the fold

In the process of creating a better user experience, I removed most of the ads above the fold. I only left one advertisement, on the sidebar of the website.

Users don’t like being greeted with a lot of ads, and neither Google. I also added better menus and increased the overall user experience which lead to better average time on website per visitor.

Remove external links to low quality or penalized websites

Who you link to, is extremely important. Your website can lose rankings and reputation if you are linking to very bad websites. Especially if you are linking to websites that are penalized by Google.

I manually checked all the websites I was linking to, and I found a few very bad ones. I removed those links because I didn’t want my website to be associated with low-quality sites.

Clean up backlinks profile

Because I got things started, I also had a look at my website’s backlinks profile and created a disavow report with all the bad backlinks.

Using Monitor Backlinks, I quickly sorted my links by their index status and disavowed all backlinks coming from websites that were not indexed in Google.

After analyzing what backlinks I should disavow, I created a list of approximately 50 domains and submitted to Google Disavow Tool.

Waiting to recover from Google Panda penalty

After cleaning up the content and backlinks, I was proud of my website. I thought it’s ready to be reconsidered by Google. Unlike manual penalties where you can submit a reconsideration request, when dealing with Google Panda penalties, you have to be patient and wait for Google to make another update.

It’s not like you take your coffee and wait for results. It’s more like keep improving and the results will come in a few months.

After three months, your organic traffic should came back and the website should have regained most of its rankings.

Final thoughts

Once Google Panda penalizes a website, its not the end f the world.

Don’t get discouraged, because you can get your traffic back.

To recover from my Google Panda penalty, Remove all the low-quality content from your website. I’ve improved the overall user experience and removed all the backlinks pointing to very bad websites.

To make sure the recovery process will succeed, create a disavow report with the backlinks you are not happy to have. They are obvious once you start looking closely at who is looking at you.

If you are a beginner and you are not sure what you are doing, it’s best to consult with an experienced SEO before starting to remove content or backlinks to avoid irreparable damage.

We are happy to help you and offer a free initial no obligation consolation by contacting our principal Tony on +61 452633970 or 1300 Page One

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RSS Feed Service For NFP Organisations

SeoQuotes — Tue, 03 Oct 2017 20:51:13 +0000

All service and not for profit organisations with a website or Youtube channel are now offered access to Sydney SEO Partners RSS aggregator feed Service. The service is being offered complimentary to these organisations who need to get their message and announcements on the web in a fast and efficient manner.

RSS is a standard web feed format that was released in 1999. It was quickly adopted by global publishing platforms allowing the content of an RSS feed to be downloaded and read through internet devices. The term RSS stems from the phrase ‘Rich Site Summary’, but ‘Really Simple Syndication’ has become the more well-known phrase over the years.

Sydney SEO Partners hope the free RSS service being offered is embraced by service and not for profit organisations to help them get their event and promotional messages out to major high authority news agencies and global publishers on the web.

The new RSS Aggregator Feed Service is being used in-house to promote client launches but is now being offered free to service and not for profit organisations. This service offers a High Authority RSS Aggregator Feed Service to achieve maximum exposure of the announcement. Those wanting to take advantage of this service should complete the ‘contact us’ panel found here: http://www.Sydneyseo.partners/contact-us

We hope the free RSS service being offered is embraced by service and not for profit organisations to help them get their event and promotional messages out to major high authority news agencies and global publishers on the web. News agencies that receive these feeds have a daily thirst for authoritative news to republish on their own platforms.

The High Authority RSS Aggregator Feed Service is also designed to get news and event messages from business owners to on-line publishing platforms. This service will address the most common problem faced by all business owners and organisations of getting their message seen on the web. When using an RSS Aggregator Feed Service the websites or YouTube channel is used to communicate the announcement to news agencies receiving the RSS feeds who then repackage it and use it in their own news broadcasts.

The Sydney SEO partners RRS feeds combine the client feed in an aggregated manner along with other related high authority content that enhances the authority of the clients release. This method assists the client announcement get easily found above the noise on the web. A good example is the recent Scars Run Deep book launch RRS aggrregated news feed release using the authors Scars Run Deep Facebook page, along with other high authority book videos from YouTube.

Those interested in learning more about Sydney SEO Partners RSS Services can do so by contacting Tony on +61 452633970 or 1300 Page One

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Improved Online Visibility With SEO

SeoQuotes — Sun, 24 Sep 2017 12:07:32 +0000

In order for a business to succeed on the internet, there needs to be a sound marketing strategy in place and that strategy needs to be carried out effectively. There are a lot of elements that go into devising and carrying out a successful campaign. Most firms that provide this type digital marketing service also specialize in SEO (search engine optimization), which helps drive traffic to specific sites on the internet. By contacting an SEO Company, businesses can obtain insights into their range of services and the pricing of each.

It is not uncommon for SEO Companies to offer guarantee’s with the Quote. Most firms can generate results, but the ‘guaranteed’ results being offered need to be meaningful. The business must determine the results it needs and wants to see from the online marketing campaign. Guaranteeing the overall results would be more meaningful than just getting on page one of a long not searched for key word phrase. So be careful to investigate fully what guarantees are bing offered and the true value of them. More often than not they are gimmicks to close deals with the unsuspecting.

It is important to do some background checking on firms being considered for the job. The business needs to make sure the SEO Company can deliver on what it promises. Ask the SEO Company to provide references and ask around with other businesses in your industry for reputable SEO firms.

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The Various Methods of SEO

SeoQuotes — Thu, 27 Jul 2017 11:50:26 +0000

Some business owners do their own marketing. Other business owners will hire professional marketing firms to do all of the hard work for better results and a larger Return on Investment. After all, if you are not an expert in IT, you would not do your own computer repairs. The same goes for online marketing. An SEO company knows all of the effective ways to generate traffic to your website so you can increase your sales and your profits. Here are some of the most effective methods of Search Engine Optimization that can improve your online visibility and build brand recognition:

* On-Page SEO (Title tags, meta tags, heading tags, attributes on images, and XML sitemaps)
* Relevant and unique content creation for webpages
* Link building through blogs
* Link building through article directories
* Social media relationship building
* Affiliate marketing
* Keywords and keyphrase

As you can see, there are a number of different ways that your website can be optimized for better traffic. Both on-page and off-page SEO are important. When you are requesting an SEO quote from a reputable SEO company, you need to make sure that the company incorporates most or all of these techniques. If you practice on-page optimization techniques without incorporating off-page techniques, you will not reap all of the rewards of professional optimization through an SEO company.

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Penalty Recovery Service

SeoQuotes — Tue, 18 Jul 2017 20:33:55 +0000

We are pleased to announce the launch of a new website representing our Penalty Recovery Services Division.

This new division of Sydney SEO Partners will assist those seeking to engage a specialist consultancy to recover their website from of a Google ranking penalty.

This new division brings formality to the work that we have done for some years now. It just formalises it and assists local and international business owners to identify the company as a specialist Google penalty recovery consultant with a significant reputation for doing this work.

It is unknown how many websites are in penalty around the globe or fall victim of one of the various Google updates each month. The reality is that there are huge numbers that drop in rankings when new updates are rolled out and unless attended to never recover. The first many business owners become aware of a penalty being imposed on their website is the order flow from the website ceases or the phone stops ringing.

The recovery team recognised the task of business owners selecting an experienced consultant service in this field is difficult to know who to trust. It was felt the best strategy to gain the recognition required was to establish the recovery division and it’s services on a stand alone basis.

The new ‘Penalty Recovery Services’ website is designed to be informative on all aspects of their work and fully details a money back guarantee for successful results which is what Sydney SEO Partners has become well known for. If recovery is not achieved in the agreed time then a full refund is issued.

Over many years Google has rolled out a series of different updates with obscure updates just as diverse as the names given to them that include: Pigeon, Brandy, Platypus, Panda, Hummingbird and even the April 2015 mobile update nicked named Mobilegeddon. It has been really difficult for business owners to keep pace with these updates and when you over lay circa 500 updates to these algorithms alone in 2016 and really has become a specialist job to advise on this with authority.

To learn more about the new Penalty Recovery now being offered, refer to the ‘Penalty Recovery Services’ website here: http://www.penaltyrecovery.services or contact Tony on 1300 Page One

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Getting An ROI On Your SEO

SeoQuotes — Tue, 20 Jun 2017 12:01:16 +0000

Return on investment (ROI) is simply described as the net return achieved on the funds employed to produce revenue in a venture. Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked. ROMI is not like the ROI metrics because marketing is not the same kind of investment. Instead of money that is ‘tied’ up in plants and inventories (often considered capital expenditure or CAPEX, marketing funds are typically ‘risked’ and typically expensed in the current period as operational expenditure or OPEX.

The idea of measuring the market’s response in terms of sales and profits is not new, but terms such as marketing ROI and ROMI are used more frequently now than in past periods. Usually, marketing spending will be deemed as justified if the ROMI is positive. In a recent survey of nearly 200 senior marketing managers, close to half responded that they found the ROMI metric very useful.^[1]

The purpose of ROMI is to measure the degree to which spending on marketing contributes to profits. The rising costs of running a business are causing business owners to be more and more pressured to “show a return” on their marketing activities. Search Engine Optimisation (SEO) falls into this ‘marketing spend’ and and we are often asked how this should be quantified in terms of ROMI. Here are some thoughts on how it should be treated:

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